Instrumentarian logic casts human behavior as a problem to be brought under computational control.

Evidence

Pentland had identified a dangerous void, which foreshadows the “profound shift” that Nadella extolled to Microsoft developers in 2017 when he said: “People and their relationship with other people is now a first-class thing in the cloud!” “People” would have to become part of Big Other’s purview, lest they fall prey to “incorrect” behavior. Society’s safety, stability, and efficiency hang in the balance. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1361

Categorization

• SEED: Angle: how the ‘people in the cloud’ framing quietly redefines humans as computational inputs, a direct line from Pentland’s nervous system to Nadella’s cloud.
• XREF: connects to: Instrumentarian society is a planned society enforcing total behavioral control — Shoshana Zuboff, The Age of Surveillance Capitalism, 1394; Computational governance’s metric requirements force a mimicry-based view of humanity. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1392; Economies of action get institutionalized into automated algorithms that modify behavior — Shoshana Zuboff, The Age of Surveillance Capitalism, 939

Broader Connections

• Instrumentarian society is a planned society enforcing total behavioral control #expands (0.90) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1394
• Computational governance’s metric requirements force a mimicry-based view of humanity. #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1392
• Economies of action get institutionalized into automated algorithms that modify behavior #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 939