Instagram’s 2017 shadow ban targeted hashtag spam.

Evidence

In response, in early 2017, Instagram began removing posts with hashtag spam from its public feed such that they cannot be discovered “by chance” by users, in a move dubbed the “shadow ban” by users and media commentators. In its public statement, Instagram asserted that businesses who use their platform should not rely primarily on hashtags for publicity but have clear business objectives. They recommend branding strategies such as cultivating a distinct visual presence, telling good stories, and being creative. — Crystal Abidin, Internet Celebrity, 238

Categorization

• DEFINE: Defines the origin of the term ‘shadow ban’ in Instagram’s 2017 anti-spam move.