Insiders must borrow outsider-coined names to maintain their reputation

Evidence

Calderone’s story contains an illuminating inconsistency: it reveals that insiders have to rely on a term coined by outsiders, even if only to deny it. This amounts to saying, for instance: “I am the person everybody knows as Marlon Brando, but in my family I am called Rupert”; in other words, in order to ensure their fame and status in the world, they have to use a “false” name. — Diego Gambetta, The Sicilian Mafia The Business of…, 361

Categorization

• XREF: Links directly to Gambetta’s core model of private protection brand signaling, and echoes the reader’s interest in third-party/organizational identity as a Schellingian coordination device. — connects to: Naming practices differ fundamentally between insider and outsider perspectives on a place — Robin Wall Kimmerer, Gathering Moss: A Natural and Cultural…, 50