Influencers profit from the waste and inefficiency of supply chains.

Evidence

The warehouse is our final background, one that reveals something particularly contradictory about the rise of supply chain capitalism, logistics, and the centrality of warehouses in contemporary capitalist life. … When these videos begin to visualize supply chains—depicting cargo ships, forklifts, and boxes on pallets, all of which contribute to the excesses of the market—influencers inherently draw out the “accursed share” of the supply chain; their videos focus on the waste that, otherwise, would not be reabsorbed into circulation or production. Allen and Nygaard are, in a sense, parasites of supply chain capitalism, producing content from the inevitable noise and inefficiency in the transmission of a product from one place to another. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 291

Categorization

• DEFINE: Defines the influencer’s parasitic role toward supply chain waste — useful for the Corpocene model.
• ADDENDUM: Relates to the excess-of-market framing of waste that connects to my goal of tracing where surplus is realized.