Influencers must constantly sell their own attention to remain valuable

Evidence

Given the popularity of his earlier videos in the series, Dawson lets us know he has secured a sponsor and then presents an ad for SeatGeek, an online event-ticketing platform. This opening, in which Dawson grovels for the audience, highlights his role as a broker of attention for brands; it shows him as a potentially precarious influencer, one who must worry about the constant work of valorizing the self—underscoring his apparent difference from the subject of his “documentary,” Jeffree Star. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 305

Categorization

• XREF: Directly relevant to analyzing who realizes surplus: the valorizing self is the commodity in the precarious influencer case.