Influencers impose industrial work schedules on self-production to prevent burnout

Evidence

The basement of the house is an office space, used for editing videos and containing three full computer setups. Maples says she works a normal office schedule—Mondays to Fridays, nine to five—which allows her to produce two videos a week. The infrastructure and schedule she’s developed helps avoid both procrastination and a drift into constant work. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 136

Categorization

• XREF: Relates to the labor theory of value thread — the commodification of the influencer’s own time and the boundary between work and life; connects to the Marx reading the reader is applying to this book.