Influencers adopt the corporate form to mitigate precarity risk

Evidence

The mirroring of the corporate form by influencers is to mitigate and distribute risk, risk that comes from, on one hand, the evacuation of rights and abilities from “natural persons” who increasingly find their existence diminished, impoverished, and precarious, and, on the other, living as if one is a commodity in which one’s value comes from being seen and exchanged. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 386

Categorization

• XREF: Central causal chain: why does the individual become a firm? To distribute risk against precarity and self-commodification — directly serves the reader’s Corpocene analysis.