Influencer pastoral imaginings mask the actual supply-chain logic of moves

Evidence

Not only does he sound, in this video, like any other neoliberal, imagining the foundational grounding of capitalism as a natural, competitive ability to become an entrepreneur of the self, all supported by the invisible hand of the market, but Star suggests a mimetic desire to become like those at the farmer’s market—which, to some extent, both is and is not what he does during his move. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 313

Categorization

• QUESTION: The farmer’s-market mimesis inverts the usual direction — the influencer wants to become the ‘natural’ petty capitalist rather than vice versa. Worth untangling what this says about the Corpocene’s consciousness.
• XREF: connects to: Social influence becomes a design mechanism for herding populations toward planned outcomes — Shoshana Zuboff, The Age of Surveillance Capitalism, 1364