Influencer passion turns poisonous whenever it cannot be monetized.

Evidence

Larson and Chapman give tips on diversifying content, maintaining multiple revenue streams. We are told that personal enjoyment and passion are almost always subsumed under the ability to make a profit, like when Larson, discussing her hobbies, says, “But then in the end, it turns almost like poisonous when I can’t make money from it. And it isn’t sustainable. It’s, you know, sad. It becomes like really, really sad. So I try to focus on that. Just, you know, find projects that have a sustainable way to make money. And then I know that I can always get more excited about a project and think of more ideas within a category.” — Grant Bollmer, Katherine Guinness, The Influencer Factory, 160

Categorization

• QUESTION: Is there a Marxist reading where the forced subsumption of hobby to profit mirrors what Marx saw in the factory putting-out of handicraft labor?
• SEED: This quote is the crux exhibit for the essay: the influencer’s own words showing why enjoyment must be disciplined by profitability.