Influencer object value comes from being forgotten, destroyed, and made into content

Evidence

And today, in influencer culture, an object’s value comes not only from its capacity to be seen but also from its capacity to be forgotten, destroyed, ignored, discarded. Beyond Benjaminian arguments about mass production and the commodity’s loss of aura, the excesses of the market on YouTube lead to the annihilation of all values other than those derived from an object as one among countless others, exchanged with others, infinitely replaceable. Value emerges from sameness, from a spectacle of the constant appearance of differentiated yet indistinct objects over and over and over again. Value comes from the remaking of an object into content. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 212

Categorization

• DEEPTHINKING: Extends Benjamin: not just exhibition-value but annihilation-value — value from sameness and repeatable content. Dense, paradigm-shifting contrast with aura.
• SEED: Article angle: ‘Is this content?’ — the transformation of commodity into content as the defining act of influencer labor.