Influencer marketing amplifies loud privileged voices disproportionately

Evidence

After noticing a staggering disparity in Entrepreneur’s list of “50 Online Marketing Influencers to Watch in 2016”—nearly three-quarters were male and 86 percent were white—social media consultant Nichole Elizabeth DeMeré penned an essay on “The Problem With Influencer Marketing.” Through such a narrowly defined version of “influence,” DeMeré argued, “the loud and privileged are even more amplified, to the point where they saturate the conversation and drown out voices from marginalized groups.” — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love, 486

Categorization

• XREF: connects to: Click farms exploit laborers paid a dollar per thousand likes — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 390; Top marketing influencers skew overwhelmingly male and white — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 486; Influencer self-presentation obscures a hidden class antagonism and burnout. — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 113

Broader Connections

• Influencer self-presentation obscures a hidden class antagonism and burnout. #complicates (0.72) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 113