Influencer luxury fuses class distinction with wastefulness ending in exhaustion and death.

Evidence

Thus, it is through this double articulation that we must understand waste and luxury on YouTube. What we see in the market of influencer culture is a conjunction in which social class and distinction—the act of making oneself “interesting” and “different” and thus worthy of brand promotions and audience attention—is directly articulated to an embrace of wastefulness that only concludes in complete exhaustion, in death. This may seem an extreme conclusion, but this link between class distinction and death characterizes contemporary luxury more broadly. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 246

Categorization

• DEFINE: Defines influencer luxury as the direct articulation of class distinction to wastefulness concluded in death — core to the Corpocene model.