Influencer intimacy is manufactured closeness produced by capital subsuming sociality

Evidence

The moment that one realizes that these homes are not places for living but places for generating content, generating brands, generating identities—filled with techniques for generating detailed and yet occasionally (often purposefully) rough-looking images—we can see the problem posed by a seemingly simple question. Where do you live? Somewhere else. The distance of the star reasserts itself, indicating that the closeness and intimacy we may feel toward these people we watch is false; it is a closeness and intimacy produced only through the real subsumption of sociality by capital. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 141

Categorization

• XREF: The ‘real subsumption of sociality by capital’ ties directly to the labor theory of value / commodity question in the reader’s stated purpose — what is being produced here is sociality itself. — connects to: Media-generated intimacy from mass broadcast media is artificial and one-way — Crystal Abidin, Internet Celebrity: Understanding Fame…, 75