Influencer homes are sites of property speculation and value extraction

Evidence

One way that domestic space can obviously become integrated into machinations of capitalist value and exchange is through real estate. Envisioning domestic space presumes access to the private, but, as presented in the videos of influencers, the home also appears as a space inherently articulated with the late capitalist enterprise of property speculation. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 124

Categorization

  • XREF: The home-as-property-spectacle is the house infrastructure in miniature — viewer watches the influencer’s property become commodity, — connects to: Real estate finance captures creative commons value through indirect enclosure — Max Haiven, Cultures of Financialization, 467
  • ADDENDUM: Connects to the ‘house’ in the four infrastructures framework the reader must teach — this paragraph foregrounds the house as real estate, person-property suturing.