Influencer content is shifting from pristine to amateur aesthetics

Evidence

The Influencer ecology is thus moving from its peak of tasteful consumption formats toward an amateur aesthetic that feels less staged and thus more authentic. — Crystal Abidin, Internet Celebrity, 267

Categorization

• XREF: Parallels a broader cultural turn from polished to ‘raw’ media aesthetics across platforms like TikTok. — connects to: Amateur-looking content makes influencers seem more relatable and authentic — Crystal Abidin, Internet Celebrity: Understanding Fame…, 270; Influencer authenticity is an arms race where breakdown videos become brand content — Naomi Klein, Doppelganger: A Trip into the Mirror…, 206

Broader Connections

• Influencer authenticity is an arms race where breakdown videos become brand content #expands (0.78) — Naomi Klein, Doppelganger, 206