Influencer authenticity forces a constant churn of property that is both private and content.

Evidence

A Beautiful Mess reveals two contradictory trends. On one hand, there is the demand to continuously generate “content,” which, in the case when home renovations are a featured and popular focus, involves a constant churn of purchasing houses and figuring out what to do with them. The audience demands more; capital demands more. On the other hand, this “more” must be articulated with some sense of genuine “real life.” This is not only because the link between image and person must be maintained but also because the house, as part of the image of the influencer, becomes that which represents the person. Thus, there is a need to purchase and offload houses that both are and are not intimate, domestic spaces. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 154

Categorization

• XREF: Directly supports the reader’s project of analyzing a real creator through the four infrastructures — here the house as commodity that must simultaneously remain an intimate ‘self’ — and connects to the frame that the self becomes the firm. — connects to: In influencer culture authenticity gets redefined as total publicity rather than lack of artifice. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 613
• DEFINE: Shows how the house-as-infrastructure operates dualistically as both private self and commercially reproductive asset.