Industry discourse framed data exhaust as a benign by-product recycled to improve services

Evidence

A typical example is this statement from the Economist: “Google exploits information that is a by-product of user interactions, or data exhaust, which is automatically recycled to improve the service or create an entirely new product.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 1873

Categorization

• DEFINE: Captures the mainstream formulation of ‘data exhaust’ — the term Zuboff analyzes as ideology.
• XREF: Connects to the book’s earlier chapters where Zuboff dissects how the ‘data exhaust’ framing laundered surveillance into a resource. — connects to: Corporate rationality masks everyday data extraction as routine business rather than appropriation — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 101; Corporate data-as-asset rhetoric reframes untapped user data as a trillion-dollar revenue source — Shoshana Zuboff, The Age of Surveillance Capitalism, 506; Everyday consumer objects are being redesigned as behavioral data sources — Shoshana Zuboff, The Age of Surveillance Capitalism, 748 (+6 more)

Broader Connections

• Sharing’s semantic unboundedness masks the corporate capture of data #corroborates (0.82) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 514
• Smart-city narratives mask extractive data capitalism by rendering the unconnected invisible. #corroborates (0.80) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 460
• Framing technology as autonomous disguises who profits from data extraction #corroborates (0.78) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 511
• Micro-level data relations are rendered commonsensical by extractive rationalities #corroborates (0.75) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 297
• The rhetoric of dark data frames all un-datafied behavior as a threat requiring capture #complicates (0.74) — Shoshana Zuboff, The Age of Surveillance Capitalism, 655
• Falling manufacturing profits drove capitalism toward data extraction via platform monopolies #expands (0.72) — Nick Srnicek, Platform Capitalism, 17