Indignation is the necessary motivational force for challenging surveillance capitalism

Evidence

So it is for me and perhaps for you: the bare facts of surveillance capitalism necessarily arouse my indignation because they demean human dignity. The future of this narrative will depend upon the indignant citizens, journalists, and scholars drawn to this frontier project; indignant elected officials and policy makers who understand that their authority originates in the foundational values of democratic communities; and, especially, indignant young people who act in the knowledge that effectiveness without autonomy is not effective, dependency-induced compliance is no social contract, a hive with no exit can never be a home, experience without sanctuary is but a shadow, a life that requires hiding is no life, touch without feel reveals no truth, and freedom from uncertainty is no freedom. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1653

Categorization

• APHORISMS: The closing catalogue of maxim-like inversions (effectiveness without autonomy, dependency-induced compliance, freedom from uncertainty) reads as compressed life-wisdom about dignity and autonomy.
• XREF: connects to: Personalization rhetoric makes surveillance attractive, and its critics get cast as irrational. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 97; Resistance to surveillance capitalism requires deliberately creating friction against its smooth flows — Shoshana Zuboff, The Age of Surveillance Capitalism, 1657