Ideological struggle now operates through representations and imagery rather than concepts.
Evidence
This is surely the most crucial terrain of ideological struggle today, which has migrated from concepts to representations, and where the thrill of multinational business and the peculiar opulence of the yuppie life world has (for the mind’s libidinal eye) an attraction far outweighing the nineteenth-century charm of the HayekFriedmann arguments about the market as such. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 697
Categorization
- XREF: Connects to the reader’s goal of tracing how economic conditions produce aesthetic forms — the libidinal attraction of multinational wealth is a concrete instance of ‘style as the economy’s way of appearing.’ — connects to: Ideology now operates by repetitious photographic reality rather than argued meaning; Historiography now treats ideas and advocacy groups as constitutive of political change. — Angus Burgin, The Great Persuasion: Reinventing Free…, 26
- QUESTION: Can this claim be tested? U.S. politics in the yuppie/multinational era does seem fought over imagery — worth probing whether ‘migration to representations’ is falsifiable.