Ideological change operates by articulating and disarticulating ideas, not by substitution.

Evidence

This is an altogether more original and generative way of perceiving the actual process of ideological struggle. It also conceives of culture as the historically shaped terrain on which all “new” philosophical and theoretical currents work and with which they must come to terms. He draws attention to the given and determinate character of that terrain, and the complexity of the processes of deconstruction and reconstruction by which old alignments are dismantled and new alignments can be effected between elements in different discourses and between social forces and ideas. It conceives ideological change not in terms of substitution or imposition but rather in terms of the articulation and the disarticulation of ideas. — Stuart Hall, Essential Essays, Volume 2, 131

Categorization

• DEFINE: Introduces the mechanism of articulation/disarticulation as the operative account of ideological change — a concept the reader will carry directly into Islamophobia readings about how racism gets re-articulated at different conjunctures.
• XREF: Articulation is the hinge between this piece and Hall’s ‘Race, the Floating Signifier’ and the later conjunctural analyses of race/class in the Islamophobia field. — connects to: Ideas spread when they articulate a public’s preexisting unease, not by their novelty. — Robert D. Putnam, Bowling Alone The Collapse and Revival…, 2640; Capitalist realism operates through resignation, not ideological conversion to neoliberal ideas. — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 2219