Historical icons of neoliberal selfhood are largely manufactured retrofits

Evidence

Does the neoliberal self have an archetype, or a birthday? With everyone from Jesus CEO to the “Founding Fathers” undergoing retreads, facelifts, and résumé rewrites, challenging the historical authenticity of many of the icons of neoliberal selfhood could become a full-time operation on its own. — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 300

Categorization

• SEED: Potential essay: ‘The Neoliberal Pantheon’ — how intellectual movements invent their own histories and archetypes to legitimate present doctrine.
• XREF: connects to: Neoliberalism persists through pervasive cultural imagery, not popular political theory — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 246; Neoliberalism replaces class analysis with a cynical catechism of limitless self-transformation — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 332; Neoliberalism’s ultimate ideal self is the autonomous self-made individual — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 430 (+2 more)

Broader Connections

• Neoliberalism replaces class analysis with a cynical catechism of limitless self-transformation #corroborates (0.78) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 332
• Neoliberalism’s ultimate ideal self is the autonomous self-made individual #corroborates (0.75) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 430
• The twenties-thirties antithesis gets reified into image and symbolically reinvents the bourgeoisie #corroborates (0.72) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 627