Hip-hop led high fashion’s embrace by name-dropping luxury and streetwear labels

Evidence

The new obsession with high fashion found its fullest expression in hip-hop. Migos’s 2013 track “Versace” name-dropped the brand over 160 times and signaled the genre’s full embrace of Euro-luxe. The group’s Culture II album featured a collaboration with Bloomingdale’s. In the early 2000s, younger rappers followed the trail blazed by Kanye and Pharrell into international streetwear. Odd Future’s first mixtape referenced Supreme, Stüssy, A Bathing Ape, and G-Shock watches, reflecting Tyler, the Creator’s time spent lurking in online streetwear forums. — W. David Marx, Blank Space, 404

Categorization

• XREF: Migos name-checking Versace 160 times is a perfect concrete exhibit of the omnivore tastes fusing high art and mass culture.