Hip hop alcohol brand mentions can be tracked quantitatively as datasets

Evidence

Returning to the Cristal affair that began this chapter, this securitization logic will be demonstrated with an analysis of alcohol branding in hip hop lyrics, showing how a broad market of speculative exchange was developed from the pool of individual lyrics. The digital tool being used here is the online service Rap Stats, a database of hip hop lyrics that allows users to query the corpus and compare the frequency of keywords and phrases. — Andrew deWaard, Derivative Media, 336

Categorization

• XREF: Rap Stats as a cultural-analog to the Google Ngram Viewer the reader already engages with for corpus analysis in other domains.
• SEED: The whole chapter’s method — charting brand-name frequency in lyrics to infer securitization — could fuel an essay/analysis on other product categories or eras of hip hop.