Hegemony operates by recoding existing discourse, not by asserting one code’s priority

Evidence

Hegemony here means the possibility of recoding vast quantities of preexisting discourse (in other languages) into the new code; meanwhile, the two codes thus identified may be seen to have something of a base and superstructure relationship, not by way of any kind of ontological priority that one is assigned over the other (rather, the new structure serves to absorb and defuse the otherwise inevitable and “natural” questions of this kind about priority) but more particularly owing to the cultural or semiotic overtones of one of the codes as opposed to the other. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 847

Categorization

• DEFINE: Defines hegemony as the capacity to recode vast existing discourse into a new code while defusing base-superstructure priority questions.
• XREF: Echoes Gramsci’s hegemony and also resonates with the reader’s core project of explaining style as the economy’s way of appearing. — connects to: Hegemony operates by making ideological alternatives unthinkable — Cyra Akila Choudhury, Racecraft and Identity in the Emergence…, 337