Gun makers shift blame for lethal designs onto consumer demand.

Evidence

The gun industry attributes the blame for the escalating lethality of its firearms to public demand. Recall Olberg’s explanation of why Smith & Wesson was selling small lethal pistols that are easy to conceal: “I sell the guns that the market is demanding” (Albright, Alexander, Arvidson, & Eason, 1981). — Albert Bandura, Moral Disengagement, 1131