Gun makers drive sales through planned annual product innovation

Evidence

William Ruger, a dominant gun maker, had a solution to stagnating sales—replacement through innovation: “We have a little moneymaking machine here. All we have to do is keep introducing the correct new products… . We operate on a philosophy that you have new stuff, and you have to have it annually” (Millman, 1992). — Albert Bandura, Moral Disengagement, 1020

Categorization

• XREF: Connects to the reader’s existing interest in how market incentives shape harmful products — parallels the diamond trade chapters’ treatment of how economic logics drive institutionalized harm.
• SHARE: Worth sending to anyone studying how commercial innovation cycles manufacture demand — Ruger openly describing a ‘little moneymaking machine’ through annual product churn.