Gun industry advisors scripted children’s recruitment of parental support in euphemistic terms

Evidence

Advisors counseled that children’s recruitment of parental support be cast in euphemisms of fun-filled family outings, “like sharing the experiences.” The advisors provided explicit instruction on the form of the parental persuasion, “Such a program could be called ‘Take Me Hunting’ or ‘Take Me Shooting’” (McIntire 2013). — Albert Bandura, Moral Disengagement, 1352

Categorization

• SEED: The gun industry’s deliberately engineered child-to-parent persuasion pipeline is a ready article angle: how an industry manufactures its own grassroots demand by socializing children.