Growth imperatives drive identity commodification, tech dominance, and individualized pandemic responses

Evidence

That imperative certainly explains a lot about the kinds of doubling discussed so far. The accelerated need for growth has made our economic lives more precarious, leading to the drive to brand and commodify our identities, to optimize our selves, our bodies, and our kids. That same imperative set the rules (or lack thereof) that allowed a group of profoundly underwhelming tech bros to take over our entire information ecology and build a new economy off our attention and outrage. — Naomi Klein, Doppelganger, 754