Gramscian ideology links unconscious common sense to conscious mass organization.

Evidence

It has insisted, correctly, on the affirmative moment of the development of conscious struggle and organization as a necessary element in the analysis of history, ideology, and consciousness: against its persistent downgrading in the structuralist paradigm. Here, again, it is largely Gramsci who has provided us with a set of more refined terms through which to link the largely “unconscious” and given cultural categories of “common sense” with the formation of more active and organic ideologies, which have the capacity to intervene in the ground of common sense and popular traditions and, through such interventions, to organize masses of men and women. … It therefore not only recovers—as the necessary moment of any analysis—the process by means of which classes-in-themselves, defined primarily by the way in which economic relations position “men” as agents, become active historical and political forces—for themselves: it also—against its own anti-theoretical good sense—requires that, when properly developed, each moment must be understood in terms of the level of abstraction at which the analysis is operating. — Hall, Stuart, Essential Essays, Volume 1, 202

Categorization

• DEFINE: Gives Gramsci’s precise mechanism: organic ideologies intervene in common sense and popular traditions to organize masses.
• XREF: The class-in-itself becoming class-for-itself echoes Marx’s own formulation, which surfaces throughout the Frankfurt School history too.