Google quietly killed then redesigned Glass without acknowledging public criticism

Evidence

Adaptation began in 2015 with the announcement that Glass would no longer be available. The company said nothing to acknowledge the public’s revulsion or the social issues that Glass had raised. A short blog post announced, “Now we’re ready to put on our big kid shoes and learn how to run… you’ll start to see future versions of Glass when they’re ready.” An eyewear designer was tasked with transforming the look from a futuristic device to something more beautiful. — Shoshana Zuboff, The Age of Surveillance Capitalism, 491

Categorization

• XREF: connects to: Google responds to resistance with staged superficial compliance rather than genuine reform — Shoshana Zuboff, The Age of Surveillance Capitalism, 441; Google retreated to workplaces to habituate employees to Glass before street deployment — Shoshana Zuboff, The Age of Surveillance Capitalism, 493

Broader Connections

• Google retreated to workplaces to habituate employees to Glass before street deployment #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 493
• Google responds to resistance with staged superficial compliance rather than genuine reform #qualifies (0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 441