Google and Facebook captured nearly all growth in global ad spending by 2016

Evidence

The Guardian reported that Google and Facebook accounted for one-fifth of global ad spending in 2016, nearly double the figure of 2012, and by one accounting Google and Facebook owned almost 90 percent of the growth in advertising expenditures in 2016. — Shoshana Zuboff, The Age of Surveillance Capitalism, 504

Categorization

• CANDY: A staggering stat: two companies owned ~90% of ad-expenditure growth in 2016 — easy elevator-conversation material about platform dominance.
• XREF: connects to: Advertising supplied nearly ninety percent of Google’s revenue in 2016. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1879

Broader Connections

• Advertising supplied nearly ninety percent of Google’s revenue in 2016. #corroborates (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1879