Google’s predictive capabilities remain opaque to all but an internal data priesthood

Evidence

These capabilities were and remain inscrutable to all but an exclusive data priesthood among whom Google is the übermensch. They operate in obscurity, indifferent to social norms or individual claims to self-determining decision rights. These moves established the foundational mechanisms of surveillance capitalism. — Shoshana Zuboff, The Age of Surveillance Capitalism, 256

Categorization

  • XREF: connects to: Opaque data systems are arbitrary because their goals cannot be reflexively integrated — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 521

Broader Connections