Google’s patented user-profiling schema already enumerated behavioral surplus attributes by the early 2000s

Evidence

Bharat, Lawrence, and Sahami, 16–17. The list of attributes included the content (e.g., words, Anchortext, etc.) of websites that the user has visited (or visited in a certain time period); demographic information; geographic information; psychographic information; previous queries (and/or associated information) that the user has made; information about previous advertisements that the user has been shown, has selected, and/or has made purchases after viewing; information about documents (e.g., word processor files) viewed/requested and/or edited by the user; user interests; browsing activity; and previous purchasing behavior. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1854

Categorization

• DEFINE: This patent list operationally defines what Google counted as predictive user data in its early profiling.
• XREF: Fleshes out the book’s central chapter claim that Google’s early patents formalized behavioral surplus surveillance. — connects to: Google’s 2008 DoubleClick alliance fused search and profile tracking — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 114; Google reclassifies publicly-funded geographic data combined with captured behavioral surplus as private assets — Shoshana Zuboff, The Age of Surveillance Capitalism, 473; Internet platforms gained unprecedented power to manufacture user behavior — Shoshana Zuboff, The Age of Surveillance Capitalism, 941 (+2 more)