Google’s observational dominance lets it bypass social relations with automated compulsion.

Evidence

This substitution of machine work for social work is possible thanks to the success of Google’s declarations and the road that Google paved for surveillance capitalists’ dominance of the division of learning. Sitting in the catbird seat, Google can observe what was previously unobservable and know what was previously unknowable. As a result, the company can do what was previously undoable: bypass social relations in favor of automated machine processes that compel the behaviors that advance commercial objectives. — Shoshana Zuboff, The Age of Surveillance Capitalism, 688

Categorization

• XREF: Connects to the earlier chapter on Google’s declarations and the division of learning in surveillance capitalism. — connects to: Google deliberately sought freedom from both market governance and democratic law. — Shoshana Zuboff, The Age of Surveillance Capitalism, 319