Google’s ideal constituency is passive users, not engaged citizens.

Evidence

Google’s ideal society is a population of distant users, not a citizenry. It idealizes people who are informed, but only in the ways that the corporation chooses. It means for us to be docile, harmonious, and, above all, grateful. — Shoshana Zuboff, The Age of Surveillance Capitalism, 451

Categorization

  • DEEPTHINKING: Frames the ideology of surveillance capitalism not as malicious control but as an idealization of docility and gratitude — a subtle inversion of the empowerment rhetoric it claims.
  • XREF: Connects to Zamyatin’s We and other works on engineered consent, and to the earlier chapter logic of dispossession of decision rights. — connects to: Google frames public opposition as fleeting irrational resistance to inevitable progress — Shoshana Zuboff, The Age of Surveillance Capitalism, 495

Broader Connections