God-fearing reputations are trusted even by outsiders and nonbelievers

Evidence

When the choice is between two religious strangers with unknown credibility, the one who truly fears God is trusted more. Supporting this, the economist Robert Frank observes that many wealthy nonreligious New Yorkers place their ads for nannies in Salt Lake City newspapers, apparently believing that Mormons are particularly trustworthy nannies. Similarly, Sikhs are viewed by non-Sikhs as trustworthy economic partners. Although sincere belief in the same supernatural monitor is the best elicitor of trust, there is a sliding scale of religious trust that could extend to religious outgroups. — Norenzayan, Ara, Big gods - how religion transformed…, 224

Categorization

Category: Contrarian or Surprising Claims

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Broader Connections