Globalized beauty standards now blend features from every ethnicity into one hybrid face
Evidence
Global standardization wasnât confined to spaces or objects; it also reshaped bodies. The New Yorkerâs Jia Tolentino coined the phrase âInstagram faceâ to describe the homogenized visage proliferating across social media: âa young faceâŠwith poreless skin and plump, high cheekbonesâŠcatlike eyes and long, cartoonish lashesâŠa small, neat nose and full, lush lips.â The look was the beauty equivalent of the omnivore monoculture; makeup artist Colby Smith described it as âan overly tan skin tone, a South Asian influence with the brows and eye shape, an African-American influence with the lips, a Caucasian influence with the nose, a cheek structure that is predominantly Native American and Middle Eastern.â â W. David Marx, Blank Space, 650
Categorization
- DEFINE: Defines âInstagram faceâ as the omnivore monoculture applied literally to human bodies.
- XREF: Directly extends the omnivore-monoculture thesis â the flattening of ethnicity-by-ethnicity distinguishable looks.
- ADDENDUM: Parallel to âComplaints About Immodestyâ in that embodied norms carry cultural signaling â this is the 2020s version on faces rather than dress.