Globalization’s cultural displacement drove the white majority to a right-wing counter-counterculture.

Evidence

Olivier Roy wrote that the globalized world had left the provincial white majority in a state of “cultural anxiety”—a loss of identity, an inability to define their culture. The right found its solution in embracing the digital counter-counterculture and bringing that energy directly into the mainstream conservative movement. — W. David Marx, Blank Space, 835

Categorization

• XREF: Directly relevant to the reader’s goal of stating Marx’s thesis about the 21st century lacking cultural identity — this is the ‘cultural anxiety’ mechanism behind the rise of the counter-counterculture he traces. — connects to: Neoliberal globalization crashed white working-class fortunes in the Global North — Wendy Brown, In the Ruins of Neoliberalism: The Rise…, 324
• SEED: Angle: ‘cultural anxiety’ vs. ‘omnivore monoculture’ as competing explanations for the same rightward aesthetic shift — which is the real driver?