Genuine folk culture was colonized and extinguished by commodification from the midnineteenth century
Evidence
It would seem essential to distinguish the emergent forms of a new commercial culture — beginning with advertisements and spreading on to formal packaging of all kinds, from products to buildings, and not excluding artistic commodities such as television shows (the “logo”) and best-sellers and films — from the older kinds of folk and genuinely “popular” culture which flourished when the older social classes of a peasantry and an urban artisanat still existed and which, from the midnineteenth century on, has gradually been colonized and extinguished by commodification and the market system. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 192
Categorization
- QUESTION: This is a large historical claim — when exactly did mass culture extinguish folk culture, and is the extinction really complete? Worth pressing for falsifiability given the reader’s interest.
- XREF: connects to: Folk art depended on agrarian or simple-commodity social relations that no longer exist; Old folk-art injustice retains a lament; mass-culture alienation masks itself as togetherness — Theodor W. Adorno, Minima Moralia: Reflections from…, 227; German folk standards proved farther from the people than modernist art — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1646 (+2 more)