Gates recognized that audience attention must be earned, not merely captured

Evidence

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines. — Tim Wu, The Attention Merchants, 863

Categorization

• XREF: connects to: Gates predicted content would dominate the Internet as it did broadcasting — Tim Wu, The Attention Merchants, 862; Attention can be deliberately wielded, not just reclaimed

Broader Connections

• Attention can be deliberately wielded, not just reclaimed #expands (0.85)