Fusion-feeding features are iteratively replaced by more powerful versions.

Evidence

Facebook has Pentland’s prized God view on its side, an unparalleled resource that is drawn upon to remake this naturally longed-for fusion into a space of no escape. Science and capital are united in this long-game project. Yesterday it was the “Like” button, today it is augmented reality, and tomorrow there will be new innovations added to this repertoire. The company’s growth in user engagement, surplus capture, and revenue are evidence that these innovations have hit their marks. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1467