Frequently recalled information is judged more probable and true.

Evidence

The more retrievable a piece of information is to our memory, the more easily we remember an event, the more likely and correct we judge it to be. This is where the availability bias comes into play. What is familiar seems to be true. The more frequently a particular memory content is accessed, the more pronounced the corresponding memory trace becomes. We create cognitive pathways in the brain. Imagine a summer meadow; if you cross it once, the grass soon straightens out, but if you tread the same path again and again, a trail slowly emerges, and over time, a distinct path. Automatically, you will now choose that path rather than trying to make another one through the grass. — Holm Gero Hümmler, Ulrike Schiesser, Fact and Prejudice, 161

Categorization

• XREF: The meadow-path metaphor recalls William James’s habit metaphor and neural pathway imagery. — connects to: Misinformation often wins because it is simpler and more repeated than truth — Sander van der Linden, Foolproof: Why Misinformation Infects…, 87