Free-sample advertising can generate millions of leads at low cost

Evidence

Within a year of running the first ad for Liquozone, the company received over 1.5 million requests for a free bottle. While the average cost per request was only 18 cents, the average sale per request was 91 cents. — Tim Wu, The Attention Merchants, 1172

Categorization

• ADDENDUM: Relevant to the attention-harvesting mechanics discussed in the broader project; a concrete early data point on how free-sample bait converted into sales at roughly 5:1.
• XREF: connects to: Free downloading can benefit the music industry through sampling effects — Andrew deWaard, Derivative Media: How Wall Street…, 1373

Broader Connections

• Free downloading can benefit the music industry through sampling effects #corroborates (0.75) — Andrew deWaard, Derivative Media, 1373