Franchising makes location-based prediction cheap and reliable for urbanites

Evidence

In the contemporary United States, franchising greatly lessens the risk of generalizing from one experienced location to others “of its type.” Having ever been to a Howard Johnson’s, Holiday Inn, or McDonald’s, for example, the individual can know with great certainty just what to expect in another one. — Lyn H. Lofland, World of Strangers_ Order and Action in…, 1156