Fox News succeeded because market demand for partisan news already existed

Evidence

The arrival of Fox was, in its way, the ultimate expression of the partisan division in how people seek out sources of news in a new electronic marketplace. What Limbaugh tried to do with radio … Ailes made a reality with a network. Had Ailes not created Fox, someone would have, because the market, as talk radio proved, was already there. As the conservative author and Fox commentator Charles Kruthammer likes to quip, Ailes “discovered a niche audience: half the American people.” — Lee McIntyre, Post-Truth, 139

Categorization

  • SEED: The Kruthammer quip that Ailes ‘discovered a niche audience: half the American people’ is an essay-ready line about how partisanship sells.
  • XREF: connects to: Fox’s strategy targeted audiences alienated from the broadcast mainstream — Tim Wu, The Attention Merchants, 623; Social media let confirmation bias drive news consumption, undercutting paid mainstream outlets — Lee McIntyre, Post-Truth, 190; Believing all media are biased pushes partisans toward their own echo chambers. — Lee McIntyre, Post-Truth, 179 (+4 more)

Broader Connections