Ford knowingly compared an eleven-dollar fix against human lives in its cost-benefit analysis

Evidence

In the case of the Ford Motor Company, Kelman and Hamilton tell us that there were internal memos acknowledging the flaw, the danger it represented, and the cost of a redesign fix. The fix was about 11 per car, which was then cost-benefit compared to the costs of the estimated payouts to persons killed in rear-end accidents, estimated at about 200,000 per death (p. 311). It would have been rather difficult to deny corporate foreseeability or intentionality here. — John T. Jost and Jim Sidanius, Political Psychology, 4047

Categorization

• SHARE: For anyone into corporate ethics or the Pinto case specifically — the exact 11-per-car vs. 200,000-per-death ledger is a striking, share-worthy specificity.