Follower counts spiked sharply with television promotion.

Evidence

Julia had 15,000 followers in May 2012, 55,000 that June, and 133,000 in October. These spikes are probably due to promotion for Miss Advised. — Alice E. Marwick, Status Update, 942

Categorization

• XREF: Instantiates the causal power of legacy-media exposure over micro-celebrity attention, a key theme of the chapter and the book.