Fiscal desperation led school officials to reframe advertising as a duty

Evidence

Twin Rivers soon began to see the light. “We need to be innovative about the assets we have and learn how to bring in more revenue,” said a spokeswoman. In other parts of the country, the prospect of opening schools to commercial advertising had prompted public debate. Not so in Twin Rivers, where the administrators seemed to regard signing the deal, which they did in 2012, as a matter of duty. “In these challenging economic times,” said the chief business officer, “our students are counting on us to find ways to make our resources stretch further than ever before.” — Tim Wu, The Attention Merchants, 11

Categorization

• XREF: Echoes the reader’s work on attention/surveillance: how institutional actors justify extraction as obligation, mirroring platform rhetoric that harvests user data ‘for their own good.’ — connects to: Fiscal crisis drove a California school district to seek outside money

Broader Connections

• Fiscal crisis drove a California school district to seek outside money #corroborates (0.85)