First modernity’s own successes eroded its authority and created self-directed individuals

Evidence

The hierarchical social compact and mass society of the first modernity promised predictable rewards, but their very success was the knife that cut us loose and sent us tumbling onto the shores of the second modernity, propelling us toward more-intricate and richly patterned lives. Education and knowledge work increased mastery of language and thought, the tools with which we create personal meaning and form our own opinions. Communication, information, consumption, and travel stimulated individual self-consciousness and imaginative capabilities, informing perspectives, values, and attitudes in ways that could no longer be contained by predefined roles or group identity. Improved health and longer life spans provided the time for a self-life to deepen and mature, fortifying the legitimacy of personal identity over and against a priori social norms. — Shoshana Zuboff, The Age of Surveillance Capitalism, 111

Categorization

  • XREF: Connects to Giddens/Beck’s reflexive modernization thesis and echoes the general theory of second modernity Zuboff builds on throughout. — connects to: Successful institutions can dissolve from their own premature success — Angus Burgin, The Great Persuasion: Reinventing Free…, 314; Modern individuality arises from rupture with the world, not harmony with it — Catherine Malabou, The Future of Hegel: Plasticity,…, 841; Modernity’s need for self-justification arises from the collapse of traditional norms — Alex Callinicos, Against Postmodernism: A Marxist…, 264 (+12 more)

Broader Connections