Fear of nonexistence pressures people to participate in surveillance platforms.
Evidence
Inclusion: Many people feel that if you are not on Facebook, you do not exist. People all over the world raced to participate in Pokémon Go. With so much energy, success, and capital flowing into the surveillance capitalist domain, standing outside of it, let alone against it, can feel like a lonely and risky prospect.
— Shoshana Zuboff, The Age of Surveillance Capitalism, 1084
Categorization
XREF: connects to: Location broadcasting creates fear of missing out among those not invited. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 594; Fearful publics endorse broad surveillance since safety outweighs privacy; Fear of social invisibility drives user acceptance of surveillance features — Shoshana Zuboff, The Age of Surveillance Capitalism, 1462 (+2 more)